About me.
Insight and instinct.
Maybe, one day, copywriting will have no more grey areas.
Briefs will never be incomplete. Data will never be inconclusive. Balancing brand voice, UX and SEO on a web page will be self-evident. And it will always be clear when to ignore hallowed content commandments, like ‘No one reads long copy.’
That day isn’t here yet. Despite data’s influence and AI advances, copywriting isn’t a science. There’s art in the mix, too. Writing effective copy is still part insight, part instinct. And that means experience and judgement can help create stronger ideas, sharper sentences, and better results.
Experience answers ambiguity.
That brings us to me. I’m an award-winning copywriter and former board-level Creative Director of an Omnicom agency. I’ve been writing for brands for over 20 years – first with ad agencies, now directly for clients, and with design, digital and management consultancies.
Today, I write for businesses of every size in almost every sector. Some of these are household names like the English National Opera and Anglo American. Others are kitchen-table start-ups. Many sit somewhere in between.
In other words, I’ve the experience to shed some light on copywriting’s grey areas. I’m not fazed by the fuzziness that can come with an evolving brand strategy or competing departmental priorities. I know when to press pause on an LLM’s iterations. And I can see when asking a stupid question saves misunderstanding – and so, time and money.
Simple, moving words
My direct and agency clients come to me for sites and scripts, campaigns and content, tone of voice and brand messaging. But whatever the need, the focus is the same: to move the audiences that matter to them, whether they’re customers, candidates or colleagues.
To larger projects, I can bring a team of trusted writers. To all of them, I bring commercial sense and expertise with the latest tools, including the leading AI platforms.
My work will give you an idea of how I’ve helped other brands find their voice and tell their stories. Please get in touch to see what I could do for yours.