Clients
I write across brand and culture for clients in the private-, public- and not-for-profit sectors. Over the years, I have worked with organisations of every size in almost every industry, from kitchen-table start-ups to some of the world’s largest businesses.
My direct and consultancy clients have included:
Brands (direct and through consultancies):
Anglo American
British Telecom
Microsoft
Royal Bank of Scotland
Ordnance Survey
Abbvie
English National Opera
Nokia
Rocco Forte Hotels
Imperial War Museum
Metropolitan Police
Birmingham Rep
KPMG
BT
BBC
EDF Energy
ABB
Nestlé
Bank of England
McDonald’s
HSBC
HM Prison Service
Scottish Executive
Hong Kong Jockey Club
Agencies/Consultancies (design, digital, change and brand):
Purple Change
Pentagram
Bernard Hodes
Other Creative
Leap
Work Communications
Prophet
Brother
Landscape
Sapient Nitro
Barkers Advertising
Adoreum
Rose
Line Industries
Deep Design
Pact
Young & Rubicam
Agency Inc
What they say.
“I’ve worked with Andy for over 10 years, as a creative director and copywriter. He consistently turns complex business challenges into clear, compelling stories. He excels at human-centred storytelling, highlighting personal experiences that make messages resonate.
Andy has added great value across a variety of projects, crafting engaging narratives for purpose work, senior leadership messaging, and high profile internal programmes. I would highly recommend working with Andy for any creative and copywriting needs.”
Jane Adamson, Director, Purple Change.
“We've collaborated regularly with Andy for almost a decade. He has proved an essential extension of our team on a host of projects for clients including Imperial War Museum, The Birmingham Rep and The Engineering and Design Institute (TEDI).
However, it's his long-standing, exceptional contribution to our multi-award-winning collaboration with English National Opera which really stands out. Across seven seasons, he brilliantly distilled each opera into a handful of beautifully crafted, accessible words that captured the universal story at its heart.
Like all the very best wordsmiths, Andy has the skill and experience to define just the right tone to help clients communicate clearly and confidently, in their own distinctive voice – a quality he’s shown again and again while working with Rose.”
Simon Elliott, Creative Partner and Co-owner, Rose, London.
“I have had the privilege of working with Andy both as a colleague and a client over the past two decades. While I was CEO At Bernard Hodes Group UK, now Symphony Talent, he was Joint Creative Director, a vital contributor across a huge range of client work, helping to build our world.
When I moved to the global branding and consulting firm, Prophet, and needed additional creative firepower, not just in employer branding work but in branding and corporate communication asset development more generally, of course I turned to Andy. He is truly gifted – and I was happy to put him in front directly of our clients knowing he would match the “best in class” strategic approach that underpins all aspects of Prophet’s work.
Helen Rosethorn, (retired) Senior Partner, Prophet – continuing strategic advisor to the firm.
“We’ve worked with Andy on web development projects for many years. He’s helped Line create sites for large corporates, global membership organisations and leading charities. And he’s brought creativity and clear thinking to everything we’ve built together.
Whatever the project, Andy takes the time to understand the business or audience problem we’re trying to solve and how messaging can help. He understands writing for the web and he’s easy and enjoyable to work with. Not all our projects involve writers, but for the ones that do, he’s been a great copywriting partner.”
Jon Gedny, Founder and CEO, Line Industries
I had the real pleasure of working with Andy during my time at English National Opera, where the translation of complex storylines needed to be encapsulated into strong, engaging marketing headlines and copy. Andy brilliantly took the briefs we provided, using his intelligence and insight to create ways to communicate the heart of the story that sold tickets and engaged our audiences. He is also great fun to work with.
I have no hesitation in recommending Andy for any copywriting challenges you may have – he can turn his mind and words to anything.
Carolyn Sims, Director of CSMA Consultancy
(Formerly, Marketing and Audience Engagement Director, English National Opera)
“There’s a reason we’ve worked with Andy for quite literally donkey’s years. He can turn his hand to just about anything, taking on a huge range of subjects for an even broader mix of clients across all sectors.
Whatever the brief, he brings clarity, creativity and a really sharp understanding of what’s needed – and he delivers every time. On top of that, he’s a genuinely great bloke, which makes working with him a delight.”
Dominic Rutterford, Founding Partner, Brother
“I thought I knew how to write until I met Andy! We’re a recruitment company that uses the web to attract candidates to many of our roles. We also email large numbers of people and were keen to make sure that our written word had as much impact as possible. Andy showed us how to make our sentences flow better and to communicate with our audience in a friendly and informal tone whilst still conveying key information and showing a high degree of professionalism to the reader.
I would definitely recommend talking to Andy. He can suggest easy wins which will have an immediate impact as well as delivering a communication strategy which expresses the values and character of the organisation.”
Gail McManus, Managing Director, Private Equity Recruitment Limited
“Sophisticated, credible and personal, the tone of voice Andy created for Veyron has helped set us apart in the premium property sector. He developed a distinctive elevator pitch and brand vocabulary, which re-enforced our positioning. Then he brought this to life with web copy that balanced approachability with professionalism. It was extremely well-received, both internally and externally.”
Rosy Blyther, Marketing Manager, Veyron Group
“Andy is a long-term creative partner of my consultancy, PDWA. Most recently, we worked together to deliver a remote training solution to global development consultancy, GRM Futures Group. The brief was to train their team of recruiters on writing compelling copy about their business, career opportunities and clients. Seemed straightforward, except the recruiters were based in Dubai and comprised nationals from the Philippines, India, France, UAE, Russia and Pakistan.
Andy’s skill in working with complex briefs and people dynamics shone through and the course he developed is used as a benchmark in the sector. Andy brings a level of maturity, inspiration and creativity grounded in business effectiveness that is rare amongst the many copywriters I have worked with. I look forward to working with him again soon.”
Paul D’Wit, Owner PDWA Consultancy, Director, Team Brand and Communications