Bathroom mirror reflecting a suited figure with no visible head or neck, wearing a black bowler hat, holding a cigar, and making a peace sign; a blue sign on the figure reads 'Do you work with a Very Important Person?'

Barclays

Very Important People

Client

Barclays Retail Bank

Agency

Bernard Hodes

Disciplines

Integrated campaign | digital | posters | giveaways

We ran an internal recruitment referral programme focusing on the value of people to Barclays rather than the financial incentives for joining. This encouraged engagement as well as referrals. More specifically, we launched a celebrity lookalike competition across the retail bank, with the four winners becoming the face of referrals in branches, call centres and Head Office.

Promotional poster featuring a man standing by a water cooler and a Marilyn Monroe lookalike with her white dress blown up, the poster reads Do you work with a Very Important Person.

Poster showing a Winston Churchill lookalike with a bowler hat, glasses, and cigar, making a victory sign, alongside text encouraging voting for a very important person in an employee referral campaign by Barclays.

Two Barclays banners each reading 'Do you work with a Very Important Person?' featuring a Stevie Wonder lookalike and a Marilyn Monroe lookalike in a white dress holding a folder, with office scenes in the background.

Cutout of a David Beckham lookalike in an England soccer kit standing with one foot on binders and a Marilyn Monroe lookalike in a white dress holding a folder, both with blue text boxes asking, 'Do you work with a Very Important Person?'

Barclays employee referral scheme poster featuring a man dressed as Freddie Mercury in a yellow jacket singing into a microphone and two people posing behind him.

Tablet displaying Barclays UKRB employee referral program webpage titled 'Welcome to the Green Room' with illustrated office scene and referral rewards information.

Very Important People

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