Modern hotel lobby with white sofa, wooden chairs, glass table, lamps, and reflective walls.

Yoo Hotels

Extraordinary living spaces

Client

Yoo Hotels

Disciplines

Tone of voice | digital | print

Founded by property entrepreneur John Hitchcox and designer Phillipe Starck, YOO prides itself on improving lives by creating extraordinary living spaces. I translated this design ethic into new tones of voice for YOO and YOO2, their boutique hotel brand.

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Open brochure showing a serene coastal scene with a wooden boat reflected in calm water and a rocky island under a dramatic sky with soft clouds during sunset.

Extraordinary living spaces

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Yoo Hotels